Why You Should Engage with Your Subscribers

The saying “quality over quantity” – definitely rings true when it comes to building your email list. Getting the most out of email marketing isn’t about having a ton of subscribers, it’s about converting your subscribers into paying customers.

When people join your email list, they’re essentially telling you, “I want to know more.” While they may not be ready to buy at that exact moment, they are giving you an opportunity to convince them to stick around.

This means you absolutely must take time to develop a relationship with your email list subscribers and make sure that your target audience stays engaged, and don’t forget you! With so many emails landing in inboxes your message can easily get lost or be placed on the backburner.

Building Relationships with Your Subscribers

Nurturing your email list is how you’ll get prospective subscribers to convert to paying customers, and eventually to brand advocates. The main objective of your email list is to build and develop relationships with people you may be able to help further down the line.

Why People Join Your List

In order to nurture your list, you first have to understand what made people sign up for your list in the first place. Most people will be attracted to your list by your lead magnet.

People join and stay on your list because they want:

• Help with a challenge, and they think you can help

• Special deals or discounts

• Exclusive information or content

Strategies for Developing Your List

When you are purposeful with your strategy, you are more likely to see positive results, with increased sales and improved relationships with your ideal customers. People are also less likely to unsubscribe because you are delivering the thoughtful content they expected when they signed up for your list.

Here are some ideas for content that you can use to cultivate relationships:

• Send a warm welcome email.

• Share the story about your brand.

• Give a list of resources or websites you recommend.

• Share your favorite blog posts.

• Run a competition for a prize.

• Reward your email subscribers with a free service or product.

All content you develop must be something your audience wants.

By taking the time to plan and send regular content, you:

• Stay in touch with your subscribers

• Develop your relationship with them

• Build your brand

• Showcase your expertise
  

Keep the momentum going

Building a relationship with your subscribers takes time. The more genuine you are, the better chance you have to create an authentic connection with your target audience. The more you focus on providing value to your list, the more loyal your audience will become.

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